First Responder Program

Capital Ford of Rocky Mount First Responders Program

The Program

Capital Ford of Rocky Mount Rocky Mount is honored to recognize and support First Responders for their service, and selfless acts of courage in protecting our communities. The First Responders Appreciation Program provides a private offer to registered Police, Fire, and EMT’s.


In 2010, Ford partnered with IUPA and NAPO Association members to provide the Police Appreciation Program. Police members of the IUPA and NAPO associations were required to register online and then wait up to 5 business days to receive their approval email which contains the certificate number for the new vehicle purchase. Due to the success of the pilot program, we are happy to announce an expanded program to all First Responders and made it easier to apply.

Capital Ford of Rocky Mount has announced the following occupations will save an additional $500 off any new Ford! Eligible Occupations that qualify for incentive.

NEW THIS YEAR! 911 Dispatchers are now eligible.

  • 911 Dispatchers
  • Police
  • Police Officer
  • Sheriff/Sheriff’s Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer *
  • Career Firefighter
  • Volunteer Firefighter
  • EMT
  • Paramedic

*Federal Law Enforcement Officer (Example: Customs, Homeland Security, etc.)

Registration and Verification of Eligibility

All eligible First Responders can register for a $500 Bonus cash off eligible vehicles by registering via the website here. Plus Capital Ford of Rocky Mount will apply all other applicable rebates and incentives to your vehicle request!


Not available on Mustang Shelby® GT350/GT350R, Ford GT, F-150 Raptor, F-150 Diesel, Bronco Raptor.